Our Blogs

How to Create Effective Killer SEO Strategy 2020

By waqas Wed Dec 30

You may have consumed a lot of outdated information on SEO strategy. Just recently in 2020, Google announced that its crawlers would be taking a different route to search rankings. Other search engines will follow too. The $1billion question on the lips of business owners, marketers, ad agency, and copywriters is – What are the

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Digital Marketing

Mellonie Francis Speaks at the Virtual IT Delegation Meeting between Pakistan and Australia

By Mellonie Francis Fri Dec 18

It’s no secret that the effects of the COVID-19 pandemic increased the relevance of Information Technology around the world. And the growth in the digital economy Post-Covid has increased opportunities for Pakistan’s penetration in the Australian market. Furthermore, IT has been identified as one of the topmost priority areas in Australia and as the top

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Mellonie Francis Press

National Australia Bank invites CEO of Rareiio to speak about innovative Digital marketing funnels

By mellonie Thu Nov 26

With COVID-19 hitting, the whole business landscape has changed.  NAB recognizes that and decided to get on the front foot by inviting our CEO, Mellonie Francis to speak to all NAB’s small to medium-sized businesses about digital marketing funnels.  The National Australia Bank (NAB) was on the front foot in COVID-19 to equip its customers

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Mellonie Francis Press

5 Simple Ways To Research Your Competitors’ Facebook Ads.

By waqas Tue Nov 10

Before a football match… Each team does what is known as Opposition Analysis. This is where a team starts pouring over the opposition’s match footage, data analysis that can determine a tactical profile, identify key players, discover patterns of play and come up with a strategic way to defeat their opponents. And if they win,

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Digital Marketing

Facebook Ads or Google Ads, which produces better leads for your business?

By Mellonie Francis Tue Oct 20

David vs Goliath… Muhammed Ali vs Joe Frazier… The Undertaker vs Mankind… Floyd Mayweather v Manny Pacquiao… What do all these have in common? They are examples of heavyweight battles from biblical times to recent times. And if there’s ever going to be any face-off between two big industry heavyweights, it has to be between

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Digital Marketing

How to Create a Learning Management System Using Teachable

By nasir Thu Oct 8

Finally!  You’ve decided to create an online course where you can share your knowledge and profit from it. But there’s just one problem.You don’t know to start. You’ve been hunting for a platform that makes it easy to sell your online course without any techy skills. Well, today is your lucky day because, in this

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Digital Marketing

Everything your business need to know about Facebook Ads Manager

By mellonie Tue Oct 6

Running Facebook ads from your Facebook page is like throwing water into an ocean. It’s a waste! If you want to run effective Facebook ads and get a massive return on your investment, you need to run well-optimized Facebook ads. And how do you do this? From Facebook Ads Manager Dashboard But first, what is

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Digital Marketing

How to create Facebook Ads The Right Way

By waqas Tue Sep 29

With over $2.7 billion users worldwide, Facebook remains the largest social media platform. However, the organic reach on Facebook died a long time ago. Now, you have to spend money on Facebook ads before you reach your audience. That said, it’s still an excellent platform for generating leads and sales for your business. But here’s

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Digital Marketing

Stop! Do not do Facebook Ads without knowing these Marketing Objectives

By waqas Mon Sep 21

Setting up Facebook ads can be a bit daunting at first. The first step is choosing the right Facebook marketing objective. This can be tough if you don’t know which objective means what? At the end of this post, you will be able to set up your campaign the right way. To get started, let’s

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Digital Marketing

How Long Does it Take to Build a Website?

By nasir Fri Sep 11

Congratulations! You are finally ready to take your business online where people can find it – online. You’ve made the right choice. And because you are eager to get started as soon as possible, you’d like to know how long it will take to build a website. You are wondering whether it will take days,

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Web Designs

30 things you can do to increase your website traffic (all our SEO secrets revealed)

By waqas Tue Aug 4

SEO is not hard. You just need to know all the tactics that are used to increase your website traffic. We thought long and hard about whether we should share all our secrets or not. Then we thought what the heck YOLO. So here it is our top 30 SEO secrets which we swear by

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Digital Marketing

How to reshape your brand on LinkedIn and attract high paying clients

By mellonie Tue Jul 28

Businesses today spend so much time in operations and look for ways to connect with their clients to sell more. The trick most of these business owners missing is the lack of investment in themselves and their brands on the right social platforms.  What business owners sometimes forget is people, buy from ‘People’. Question a

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Digital Marketing

Make it easy now for people to access your website via QR Solutions

By Mellonie Francis Thu Jun 18

One click from desktop to phone, sending links to phone got so easy! How to send a tab from Chrome to any phone.

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Web Development

5 things you must know before investing in digital marketing

By waqas Thu Jun 11

The 5 step digital marketing guide explains the step-by-step process of digital marketing in 2020.

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Digital Marketing

Create a web application using an excel sheet, now!

By Mellonie Francis Thu May 28

The Problem  About 6 months ago, I began posting regularly on a number of social media channels. I was posting so much content for Instagram and Facebook and Mellonie Francis Linkedin, it was becoming overwhelming. One day I realized I could use the same piece of content in different social media channels, but just needed

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Web Development

How to align your business idea into a product-market-fit

By Mellonie Francis Thu May 28

A product-market fit is considered one of the most important goals every startup wants to achieve. It’s an important point to note that having a few test customers or early adopters doesn’t mean you have achieved a product-market-fit solution.  A product-market fit is viewed by successful entrepreneurs as the end-game where a startup has built

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Mobile Apps Web Development

Easy! Integrate Zoom into your business for managing meetings

By Mellonie Francis Thu May 28

Conducting virtual walkthroughs has never been more vital for realtors than it is now. With so many people practicing social distancing and worried about small enclosed spaces, the real estate businesses have started using Zoom to conduct virtual walkthroughs and live auctions.  In fact, a lot of realtors are enhancing their businesses by integrating zoom

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Remote Work

How virtual tour saved a real estate company

By Mellonie Francis Thu May 28

So, amid COVID-19, a lot of the businesses have been locked down, but only the ones that are really smart have started innovating and haven’t let lockdown affect their business a lot, such as one of our clients in the Real Estate industry. One lockdown hit the world, a lot of businesses got shut down

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Remote Work Web Development

What Is The Best Hosting For WordPress?

By Mellonie Francis Tue May 5

Web hosting is a service that enables browsing of a website. You see a hosting company stores all your website content and asset on a special computer (data centre) and when someone comes to your website, the hosting company calls the content and assets from storage quickly and shows it to the viewer (acting as a host to your content).

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Web Development

How Much Does It Cost To Develop An App Like Airbnb?

By Mellonie Francis Tue Apr 21

To get an estimate of what goes into developing an app like Airbnb, you need to be sure of what features you want – is it exactly like Airbnb? If not, what makes it different from Airbnb?There are several variables that affect the budget of developing an app like Airbnb. The major variables include the

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Marketplace Apps Web Development

Zoom calls are being hacked! Here is what you can do

By Mellonie Francis Thu Apr 16

The key to the success of any office or organization lies in an effective communication system. Any organization with a compromised communication system cannot function smoothly. Today, Zoom has become one of the most important platforms that people and businesses use to connect remotely. As the lockdown forces people to stay home, organizations have turned

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Digital Marketing Remote Work

Easy steps to building a website like Airbnb

By Mellonie Francis Wed Apr 15

It took Airbnb years to build out its marketplace website. The team has created one of the best UI UX design experience used ruby on rails library for software development. They have matured their marketplace website over 7 years (and continues to daily improve UI UX & flows even now).  Today, Airbnb is the first

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Web Development

Read me before your next conference call

By Mellonie Francis Tue Apr 14

The Do’s and Don’ts of video conference when talking professionally to your team or your client.

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Remote Work

Next wave of Covid19, should you still budget for digital marketing?

By Mellonie Francis Tue Apr 7

The ongoing lockdown in nearly all the countries of the world due to the novel COVID-19 pandemic is making people spend more time online now more than ever. Many adults now depend highly on the internet to do all sorts of things including working from home, connecting with friends, and taking classes. In periods like

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Digital Marketing

The learning management systems that lead to business growth

By Mellonie Francis Fri Apr 3

If you are an educational institute or someone who wants to provide online education you will need a learning management system at some point. Deciding which learning platform is right for you is challenging, therefore I want to lay out all the options for you, in the hope it can help you choose the right

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Web Development

5 remote working tools that increased efficiency rate for businesses

By Mellonie Francis Tue Mar 24

Here is a list of best tools for remote working that are going to make your life a lot easy and make you more efficient.

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Remote Work

If you are using Remote Teams and have not read this, think again!

By Mellonie Francis Tue Mar 24

Here is a list of best handbooks that are going to make your life a lot easy and make you more efficient.

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Remote Work

SBS News reveals one of the best Digital Marketing Agency Rareiio

By Mellonie Francis Tue Mar 3

SBS News just published an article on our founder! We thought we would share it with you! The title is very catchy right? Her boss didn’t like her ideas, so she started her own company Mellonie is chief executive of Rareiio, an IT agency based in Sydney that offers services of web design and development to small

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Mellonie Francis Press

Clutch Awards Rareiio as a Top Software Developer in Australia!

By Mellonie Francis Tue Mar 3

When you’re trying to build a website or software solution for your startup, it can be hard to find the right developer who will guide you through the process. There are a lot of moving parts, and it can be hard to strike the right balance between business needs and effective technology.  Our team at

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Press

Non-Tech Founders Screwed By Software Developers! The new solution

By Mellonie Francis Wed Feb 12

Nothing disgusts me more than seeing the hopes and dreams of Founders being squashed by web developers. Every week, I’m contacted by at least a dozen Founders who’ve had a terrible experience and lost thousands of dollars due to a shit web developer.  When I meet someone who’s wasted significant time and money, it breaks

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Mellonie Francis

Know these tips before you choose that web development company!

By Mellonie Francis Wed Feb 12

Is it true that you are looking for an ideal web development organization to build up a site for your business? As of right now looking or choosing the best web development organization for your business isn’t so natural. Here, we are going to share somewhere in the range of some tips for picking the

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Web Development

Bad Web Developers or Bad Customer?

By Mellonie Francis Wed Feb 12

There’s no sin in being a new and inexperienced Founder. Even if you’re a seasoned corporate executive or professional with deep subject matter expertise, having a Beginner’s Mindset and a thirst for learning is the best way to build a great tech product. Unfortunately, there are many dodgy and inexperienced developers out there waiting to

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Web Development

4 Benefits of Custom Web Development

By Mellonie Francis Wed Feb 12

In this digital age, it appears to be unfathomable that any business would work without having some kind of online presence. Whether you are working alone or in a team, it’s important for you to stay agile and maintain a strong online presence. And, albeit numerous companies have understood the intensity and importance of social media

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Web Development

3minute learning on how great websites are built by great project managers

By Mellonie Francis Wed Feb 12

Design Thinking is a set of principles for a practical design approach. This approach aims to solve complex problems by utilizing empathetic, creative, innovative and methodical skills.  Let us dive into what design thinking really is, and how it can help you to make more meaningful and functioning web design solutions in the process of

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Web Designs

A woman runs an IT agency producing great numbers! who is she?

By Mellonie Francis Wed Feb 12

The truth is, entrepreneurship, in itself, is a risk-taking venture for anyone. However, many societies in the world are filled with stereotypical beliefs and assumptions towards women. When you are entering the IT industry as a woman, you are faced with several unforeseen obstacles, which you may have never anticipated.  I felt pretty alone in

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Mellonie Francis

Your web developer is 70% the problem! What you should do

By Mellonie Francis Wed Feb 12

The IT industry is filled with a plethora of opportunities when it comes to team building. There is limitless talent in the world of tech. However, finding talent that is backed with passion, will and energy takes a bit of searching. When I entered the IT industry, I did not have much knowledge about tech.

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Web Development

How To Write A Design Brief For Your Website

By nasir Wed Feb 12

If you are reading this guide, it is likely that you have been assigned to write a design brief for the website of your company. If you are new to writing design briefs, you are in the right place. In this guide, we will take you to step by step to clarify the whole process.

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Web Designs

Do you have a marketplace app? here is an effective way to atract users

By Mellonie Francis Wed Feb 12

Developing a collective marketplace is tricky and complex. It requires suppliers and then the customers for those suppliers. Moreover, you need a massive plan in order to attract the customers and to finally focus on making a profit.Big plans like this can be expensive and they take time. It requires manpower, extra attention and overtime

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Digital Marketing Marketplace Apps

If your website does not grow your business shut it down!

By Mellonie Francis Wed Feb 12

A well-established virtual presence can fuel the reputation and growth of business instantaneously. Many website design companiesaim to help businesses develop a user-friendly website that can help them attract the right audience. Since thesewebsite design companies specialize in this field, you solely have to make a small investment, and let them design your website, according

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Digital Marketing

6 Key Challenges You must prepare for When Building a Marketplace App

By Mellonie Francis Wed Feb 12

Today, technology-oriented start-ups are popping up worldwide. Now that smartphones are becoming must-haves, development agencies are investing a great amount of money into mobile app development to take benefit from the surging demand. Where the mobile app development market is rising successfully, severe challenges are taking place that is being faced by app designers and

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Marketplace Apps Web Development

How to negotiate mobile app fees successfully

By Mellonie Francis Wed Feb 12

Often it’s hard to negotiate app development costs as founders often are not quite sure about features, therefore leaving developers giving poor estimates! Be Clear on Functionality Proper negotiations can only happen when functionality is absolutely clear. The ideal time to negotiate is after wireframes and user stories are written out. Unsure how to design

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Web Development

The Importance of a Customer Management System

By Mellonie Francis Wed Feb 12

Firstly, what is CMS? A content management system (CMS) is used to manage web content. It not only allows contributors to create multiple articles but they can also edit and publish it. A database is used to store the content and then it is displayed based on a set of templates as a presentation.  Why

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Web Development

How to enhance your skills in UI designs and help companies earn more

By Mellonie Francis Wed Feb 12

A UI designer has one of the most complex, but exhilarating task of web design. They have to ensure that the interface of the application is aesthetically pleasing, and meets the goals of the business. However, even when you are a professional UI designer, you are still required to continually develop the skills. With the

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Web Designs

The Roundup Of 10 Worst Designed Websites In 2020!

By Mellonie Francis Wed Feb 12

Having a website adds to your credibility as a business owner. But what drives people away from a website faster than a speeding train? A bad website design. Website visitors want an interface that is user-friendly and gives them a mind-blowing user experience. If your website doesn’t tick all the right boxes, you are bound

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Web Designs

What Platform Should I Build My Website On?

By Mellonie Francis Wed Feb 12

Building a website does not have to be difficult and tiresome. When business owners think of building a website, they imagine complex, code-y stuff. However, website builders are here to help you construct a website with the utmost ease. They are the ultimate solution for sole entrepreneurs and small business owners to build a personalized

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Web Development

70% of mobile apps fail. This is why

By Mellonie Francis Wed Feb 12

Normally, a mobile user will decide to download an app in only a few seconds. What factors determine the success of a mobile app? Or more importantly determines the failure of mobile apps? In this article, I will highlight the most prominent reasons why most custom mobile Apps fail! Insufficient Research of Market and Audience

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Mobile Apps Web Development

Web development process explained: what you don’t know may restrict you.

By Mellonie Francis Wed Feb 12

If you want to publish a website, you probably want it to be done as quickly as possible. Whether you want custom web development, or through templates, taking your time is crucial. In this article, we will look at what a typical web development process is like. If you want a great website, you need to

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Web Development

If your mobile development cost is expensive, you need to read this!

By Mellonie Francis Wed Feb 12

Mobile phones have become the most addictive tech product around the globe. Every second person you meet is obsessed with the features of a mobile phone. Phones are being switched every month because of the platform and the apps they offer. Because of that, all the major mobile app development businesses are looking to develop

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Web Development

How To Design A High Converting Landing Page?

By Mellonie Francis Wed Feb 12

A high converting landing page could be a game changer for your business. It could the one thing that takes you from $100k to $1m. Creating a landing page is not difficult, but creating a high converting landing page is an art. In this article, we present you with 9 methods to help you create

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Digital Marketing Web Designs

Turn your ideas to reality now! Here is what it involves

By Mellonie Francis Wed Feb 12

We all have ideas in our minds, and we do not always know how to make them a reality. Airbnb and Google were once just ideas. If you are a business owner, you are constantly thinking of ways to improve your business. Does this describe you? Well, it certainly depicts that you are thinking about

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Web Development

Discovery! Mobile Apps which scaled business for realtors

By Mellonie Francis Wed Feb 12

The real estate market is one of the most competitive in the world. When you are a realtor, you seek various methods to become the best in the market. In a digitally growing world, there are numerous benefits to having your own customized mobile app development. It creates comfort for your potential customers and helps you

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Digital Marketing Mobile Apps Web Development

How To Spot a Good Web Development Company?

By Mellonie Francis Wed Feb 12

When it comes to spotting a good website development company, there are numerous things to consider. From technical expertise and coding prowess to previous experience and the proven success, none of the aspects should be taken lightly. Today, no company is successful with any lackluster website, and yes getting the right website development team can bring

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Web Development

How Much Does It Cost To Build a Mobile app?

By Mellonie Francis Wed Feb 12

The most common question raised by most people is how much does it cost to build an app? The app development cost varies depending on the complexity and type of app. My question to you would be how many features do you need? Does your app have payment functionality? Is your app going to be

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Web Development

Why brands invest in custom web design

By Mellonie Francis Wed Feb 12

In this present era of modern technology and digital world, eye-catching websites are the backbone of any online business. With a wide range of DIY template-based websites being launched these days, business owners are curious about whether or not to invest in Custom Website Design tailored by experts. Using a website template might be a cheaper option,

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Web Designs

6 things you must know before you hire a freelance web developer

By Mellonie Francis Wed Feb 12

In a world full of Freelance Web developers, it is easy to hire the wrong developer. There are some key things you need to beware of when hiring a freelance web developer. 1. Beware of the “yes sir” developers Many freelancers say yes to all your questions and requirements. Most entrepreneur or professional businessman trust them blindly.

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Web Development

The Actual Steps of Web Development?

By Mellonie Francis Wed Feb 12

When it comes to developing a website, there are so many steps before programming commences. Before any website or app is created there are several steps involved that non-technical people are often unaware off. For example there are hours, days, and nights spent on designing the perfect UI/UX interface. After web designers pass their designs

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Web Development

Is working with an offshore web development team any good?

By Mellonie Francis Wed Feb 12

Working With offshore web development team has exceptional benefits that few of us know. Read to explore hidden treasures of offshore development companies. In this present era, the need for offshore web development is increasing rapidly. Several businesses include multi-national companies and startups are showing great interest in offshore development teams due to huge cost

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Web Development

9 crucial questions to ask before hiring a web developer!

By Mellonie Francis Wed Feb 12

You are on the verge of hiring a web developer to build the website of your dreams. But before you run off making advanced payment to kickstart the process, there are questions you need to ask your web developer. Questions that could prove to be a masterstroke. And in this post, I’ll reveal nine of

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Web Development

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