Facebook ads image size guide – complete image dimensions guide 2021

by M Ismail Tue Mar 9

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In order to succeed on social media, there is a need to use Visual Content as it is what drives the social media platforms like Facebook and Instagram. 

In fact, businesses are catching on to this method pretty fast as Facebook remains the world’s most popular network and in 2021, it’s more important than ever to master the visual content you share.

Visuals are what grab our attention while swiping and scrolling through our News Feed. To reach people on Facebook means being able to communicate visually, and to do so quickly. 

Facebook favors visual content over written content because time has proven that visuals are what users want to see. Plus, visuals are more easily remembered and they’re far more likely to be shared.

The first step to creating the perfect Facebook post is finding out the right size. Facebook has different requirements for each type of image, which can make things… overwhelming, to say the least.

 This is why there is a lot of time going into browsing through the latest Facebook ad guidelines and testing ads to find the combination of pictures and text that will get the most attention.

Here is a detailed list of the perfect Facebook Ad sizes for your next campaign;

1. Facebook Ad Dimension for Single Image

The bulk of Facebook Ads prefers a single image Ad. For beginners, this ad is a perfect introduction to Facebook because it helps you build interest and connect to your audience quickly. 

It is much easier to use a photograph than it is to go through the process of creating a video as there is no delay in the setup.

However, you need to be familiar with the sizes required for a single image Ad;

Design Specs For Facebook Image Ads are:

  1. Supported Image file types: jpg and png
  2. Image ratio: 16:9 to 9:16  (cropped to 1.91:1 if you include a link)
  3. Image text no more than 20%
  4. Headline: 25 characters (any more would be reduced)
  5. Image Size: 1200 x 628 (1080 x 1080 for 1:1 image)

2. Facebook Ad Dimension for Single Video

Facebook video ads can be powerful tools to reach your target audience and as such, there is some fascinating Facebook research on videos that you’ll find compelling.

There has been a large increase in Facebook feed video ads.  So, it’s only normal that you know what Facebook Ad dimensions are suitable for Videos.

Below are the various sizes for each video’s singular posts.

Design Spec for Facebook Video ads are:

  1. Upload the highest-resolution source video available without le pillar boxing (no black bars).
  2. Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  3. Multiple acceptable video formats, but .MP4 or .MOV recommended
  4. Max video file size: 4GB
  5. Max video length: 240 minutes
  6. Video captions and sound (Optional)
  7. Video thumbnail image no more than 20% text
  8. Headline: 25 characters (any more would be reduced)
  9. Link Description: 30 characters


3. Facebook Ad DImension For Canvas

The canvas ad feature is only available on mobile devices, and for good reason.

 Averagely, people spend up to 4 hours a day on their mobile phones and Facebook has made canvas a trojan horse to further help marketers.

Canvas is a full-screen display that highlights the features of your product in an interactive way aimed at taking your audience through a unique experience.

Image requirements:

  1. Recommended image size: 1,200 x 628 pixels
  2. Text allowed on image: Maximum 20%
  3. Image ratio: 1.91:1

Canvas requirements:

  1. Aspect Ratio: Tolerance : 3%

Video requirements:

  1. Recommended length: up to 15 seconds
  2. Aspect Ratio: Vertical (4:5)
  3. File size: Up to 4 GB max

4. Facebook Ad Dimension For Carousel Ads

The Facebook Carousel ad option makes it possible for you to upload more than one image (or videos) to your ad and also give the audience a better idea of what you offer.

With carousel Ads, your audience can swipe through the various slides of a carousel ad to see different items offered. You can upload between 2 to 10 Images for the Ads, plus, you can create each image link unique to different page on your website. 

Carousels can be made seen in numerous locations

  1. Facebook Marketplace
  2. Facebook Feed (Image and Video)
  3. Facebook Right Column
  4. Facebook Instant Articles

Design spec for Facebook Carousel Images are: 

  1. Minimum image size: 600 x 600
  2. Recommended Image Size: Min 1080 x 1080 (no maximum restrictions)
  3. 2 cards Minimum and 10 cards Maximum per Carousel Ad
  4. Recommended image ratio: 1:1
  5. Images no more than 20% text
  6. Image file types: (.jpg) or (.png)
  7. Text: 125 characters (if there is no link)
  8. Headline: 40 characters (any more will be reduced)

Design spec for Facebook Carousel Videos are:

  1. Recommended resolution (Facebook Carousel video): 1080 x 1080 pixels
  2. Minimum 2 cards and max of 10 cards per Carousel Ad
  3. Proper aspect ratio: 1:1
  4. All video formats should be either (.MP4) or (.MOV)
  5. Max video size: 4GB per video
  6. Max video length: 240 minutes
  7. Video thumbnail image no more than 20% text
  8. Headline: 40 characters (any more will be reduced)

5. Facebook Ad Dimension For Instant Articles

InstantArticles is a new opportunity on Facebook, now open to all publishers, is to create Instant Articles. Instant Articles distributes fast, interactive articles to their readers within the Facebook mobile app and Messenger. Instant Articles can load and display up to ten times faster than on the standard mobile web articles. 

Advertisers on Facebook can interact with potential customers with features similar to Facebook’s Canvas format. Ads can consist of either still images or videos (which inherently load quicker than usual because of the format).

The formal sizes and specifications for Facebook Instant Answers Ads images are:

  1. Minimum image size: 600 x 600
  2. Recommended image size: 1200 x 628
  3. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
  4. Images no more than 20% text
  5. Image file types: .jpg or .png
  6. Headline: 25 characters (any more will appear truncated)
  7. Link Description: 30 characters

The formal sizes and specifications for Facebook Instant Answers Ads videos are:

  1. Recommended to upload the highest-resolution source video possible
  2. Recommended aspect ratio is between 9:16 and 16:9
  3. Multiple acceptable video formats, but .MP4 or .MOV recommended
  4. Max video file size: 4GB
  5. Max video length: 240 minutes
  6. Video thumbnail image no more than 20% text
  7. Headline: 25 characters (any more would be reduced)

Getting Started

Before starting your Ads, there are lots of objectives, ad formats you can use:

  1. Perform a little research to find out what combination will result in the most engagement.
  2. Narrow down the list down to four or five options. Then run multiple Ads using the list to get maximum reach.
  3. While running the Ads, learn to make adjustments to the format and placements as you learn more about your audience.

And that’s all we have for you to figure how your Ads should look like and their respective Facebook Ad Image Size Specs.

Now to run your Facebook Ad, you have to be strategic with your goal for your Ad Campaign. Stand out with your new understanding and application of the various Facebook Ads sizes. 

If you want help with running perfect Facebook Ads, get in touch with our team today.


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