Facebook Ads Manager: Understanding the Key Components

by mellonie Tue Oct 6

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Running Facebook ads from your Facebook page is like throwing water into an ocean.

It’s a waste!

If you want to run effective Facebook ads and get a massive return on your investment, you need to run well-optimized Facebook ads.

And how do you do this?

From Facebook Ads Manager Dashboard

But first, what is Facebook Ads Manager?

It’s where you set up and manage your Ad campaigns.

It gives you more targeting options that are unavailable when you boost a post from your Facebook page.

You can use it to:

  • Set up Facebook ad campaigns
  • Select from several campaign objective
  • Create new ad sets and ads
  • Manage Facebook ad bids
  • Target different audiences
  • Optimise your ad campaigns
  • Create custom and lookalike audiences
  • Keep track of your campaigns’ performance
  • A/B test your Facebook ad campaigns

If you want to run Facebook ads, the ads manager may look confusing, especially if this your first time.

In this article, you’ll learn more about the key components that make up the Facebook Ads manager.

Let’s get started.

Key Component of Facebook Ads Manager

1. Your ad account

Your ad account is where you’ll run a campaign from.

You have multiple ad accounts.

If you have created different ad accounts, you will see them in the dropdown. 

Ensure you pick the correct one before creating your campaign

2. Create

To create a campaign, your tab should be on the “campaigns” tab.

From there, click on the green “+Create” button to create a new campaign from scratch.

However, before you begin, ensure you read all other main navigation tools, so you don’t get lost.

3. Campaign view

Here you can view all your campaigns in one place. You can see active ones, the ones in review and the ones that are not active.

It’s a good practice to name your campaigns so you can quickly identify them.

4. Ad sets View

This is where you view your Ad sets. 

You can create multiple Ad sets under one campaign.

For instance, you can run a split test of different audiences or placements.

5. Ads view

This is where you view the different ads under an Ad set.

Again, you can create multiple ads under one Ad set, split testing your copy and creatives.

6. Columns

This column is for selecting different metrics to know how your ad is performing.

You can check out the engagement, video engagement, performance and clicks.

7. Breakdown

Here, you can see a breakdown of your ads by time, delivery and action.

Each can be subdivided into different categories like gender, age, placement, country, region, device and so on. 

For instance, you can check the cell phone users used to access your ads or the major cities your ads reached. 

There are a massive amount of breakdowns you can use to enhance your future campaigns.

8. Reports

In the report section, you can view reports, share access to the ads account, create custom reports and view ad level, Ad set level, and campaign level reports.

9. Results

Here, you can see the results of your ad campaign. 

You can see the number of link clicks, landing page views, purchases, downloads etc. 

What you see in the results will depend on the objective of your campaign.

10. Amount spent

The amount spent shows the total amount spent on ads on your campaign/ad set/ad level during a specific period.

Conclusion

There you have it!

The key components of Facebook ads manager dashboard.

Again, it may be confusing at after a while; it becomes familiar and easy to navigate.

Want to learn how to set up your first Facebook ad campaign?

We wrote a step-by-step guide that shows you how to get started.

Click here to download it.






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