How to create Facebook Ads The Right Way

by mellonie Tue Sep 29

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With over $2.7 billion users worldwide, Facebook remains the largest social media platform.

However, the organic reach on Facebook died a long time ago.

Now, you have to spend money on Facebook ads before you reach your audience.

That said, it’s still an excellent platform for generating leads and sales for your business.

But here’s the problem:

Many so-called Facebook ads experts don’t know how to run effective Facebook ads.

After multiple trials and errors, they end up wasting your ad budget without any tangible return on your investment.

But before you run off blacklisting Facebook ads, here’s something you should know:

Like a car, Facebook is a combination of different parts.

Once one part is faulty, it will affect all the other parts. 

So, when running Facebook ads, you have to use attention-grabbing creatives, write compelling copy and use the right placement and the right ad objective.

The bottom line is if you run Facebook ads the right way, you are guaranteed a massive return on your investment.

So, how do you set up Facebook ads, “the right way?”

Here are four steps you can use to set up Facebook Ads:

  1. Research the market to come up with a solid strategy
  2. Run split test ads
  3. Reflect and determine if you’ve found a bulls-eye marketing strategy
  4. Create a funnel and nurture your leads

Now, let’s take a look at the above steps in details:

1. Research the Market to Come up with a Solid Strategy

Whenever you hear someone say they got like 400% on their return on investment using Facebook ads, it means they got one important thing right.

And what’s that?

Research

Research is the key to any successful Facebook Ads campaign,

Before running any campaign, you have to research what has worked for your business in the past.

Here’s how to go about it:

First, ask questions like:

  • What makes your brand different?
  • Have you tried Facebook ads before?
  • What kind of experiments have you tried using?
  • What has worked and what hasn’t?

Then you can also explore your Facebook page to find out:

  • The type of content that did well organically
  • The type of organic posts that got the most reach
  • The type of posts that got the most comments

These are examples of things you should do during this research phase.

The next thing you should also do is a competitor’s research.

The idea is to find out the kind of ads they are running and assess how successful the ads are based on the number of likes, comments, and shares. 

And there are two ways to do this:

Go to Facebook Ads library: here, you can search for a competitor’s brand name to see if they are running ads. If they are, you can analyze how the ads are performing.

  • Also, you can go to your competitors’ Facebook page and click the Page Transparency box in the right sidebar. Then, click on View in Ad Library to view the Ads they are running.

Once you have gotten enough information about your competitors, the last thing to do is customer research.

And the best place you can research your ideal customers is on Facebook groups.

Search for groups where your audience usually hangs out to figure out the type of that content gets engagement so you can get excellent content ideas for your ads.

Once you have gathered enough information from your research, it’s time to move on to the next step.

2. Run Split Test Ads

With Facebook ads, you have the option of split testing your ads to find out what works best for your business.


From the Facebook Ads Manager, you can create a split test for:

  • Audience: you can test different audiences like people who visited your website, people who liked your Facebook page or people who watched a video you uploaded
  • Creative: you can test different creatives like images or videos
  • Placement: you can also test the platforms you want your ads to show up like Facebook, Instagram, Messenger or Audience network

After running your split test ads for a couple of days, you should be able to determine which of the ads is producing the best result. 

3. Reflect And Determine If You’ve Found A Bulls-Eye Marketing Strategy

From your analysis above, you should already know the ads that are performing well.

If you don’t, go back to step two and repeat the process until you find your best-performing ads.

And how will you know you’ve found it?

It’s the ad that gives you the best result with the least amount of budget.

And that right there is your bulls-eye marketing strategy.

4. Create a Sales Funnel and Nurture Your lead

If you are running a Facebook ads campaign to generate leads for your business, it’s important to set up a sales funnel to nurture your leads. A sales funnel is the buying process people go through from when they become aware of your business till they become customers.

Once your target audience sees and clicks on your Facebook ads, it will lead them to a landing page where they will enter their details in exchange for a lead magnet.

A lead magnet is an incentive you offer to people to get their email address.

Examples of lead magnet you can use are ebooks, templates, webinar invites, free trial, checklist, swipe file, etc.

Once you have their email address, you can nurture them by sending them educational email newsletters that are helpful to them.

Sooner or later, leads that are interested in your offer will become paying customers.

Conclusion

There you have it!

You’ve just learned the best Facebook ads strategy that you can use to generate more revenue for your business.

We used the same strategy to turn $40 to $10,000 for one of our clients.

We even wrote a Facebook ads guide to show you how we did it. You can download and read it here.





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