In this phase we work with you to understand how your product will be different from your competition? We start to delve into who is your customer, what is their pain point and how will our product solve the pain point. At this stage often the idea is reiterated and changed, to ensure market fit. After this phase we understand scope, vision and high level features required.
We start by visiting competitors websites cherry picking the best user experience for your product. Then we understand your design aesthetic and preference. After spending time researching, our dedicated design team then will create custom design, bringing your idea to reality!
Our experience has taught us that with high fidelity designs, development time can be reduced by 50%. As such, Rareiio will only proceed with development once high fidelity designs have been created. Our motto is that ‘A house cannot be built without an architect‘. Similarly, a website cannot be built without a talented designer who fully understands the client’s requirements and vision!
Now that you have your requirements clearly designed, the development efforts can begin. Typically during this phase, development tasks will be broken down into release efforts so that the application can be completed in parts. Breaking up the development effort is crucial in order to provide interim results to customers. Otherwise, you may find out later that the end results does not meet your client’s needs. The development and testing phases are performed iteratively as issues are found, corrected, and retested.
We will work with you to find the best marketing strategy. All options from SEO, PPC, Linkedin, to Instagram and more will be explored. Our strategist will trial different lead generation avenues until the highest yielding marketing channel is found. Once we find the bulls eye strategy, we will pull together a dedicated team who will work on your marketing strategy to ensure high growth.
Maintaining a system is equally important as Application Development. The tech industry introduces innovation almost every day which improves efficiency to streamline business operations. By performing ongoing maintenance, your platform will remain secure, reliable and competitive. In addition, system maintenance involves improvements in the existing solution and at times there are requirements of new development as per the changing market needs.