by mellonie Tue Jul 28
Businesses today spend so much time in operations and look for ways to connect with their clients to sell more. The trick most of these business owners missing is the lack of investment in themselves and their brands on the right social platforms.
What business owners sometimes forget is people, buy from ‘People’.
Question a lot of us need to ask ourselves is, are we underestimating the power of LinkedIn? With around 250 million active users online every month, LinkedIn is the best B2B social networking platform. Here are things you can do to create a strong brand on LinkedIn your connections will trust and want to buy from.
Your LinkedIn profile at a snapshot is your landing page, and having it badly presented with poor cover, photo, and a weak tagline is terrible for your brand.
LinkedIn doesn’t like it when you include links in your content, mainly because of the fact that it doesn’t want to send the users away from the platform. Treat your profile like a high-quality landing page, answer questions like does it show my real persona? Does it welcome people? Does it clearly show what I do and what I’m good at?
LinkedIn now has 250 million active monthly users, and this number is only growing. With each passing day, it becomes tougher to show up higher. Smartly written taglines help you rank higher and stand out in the crowd.
Take advantage of the opportunity to actually present yourself on your about me section.
Be honest and genuine about what you do and are here to do; we are all looking to do business and build a strong network. Authenticity is what attracts people and encourages them to engage with you comfortably.
This is one of the best features that LinkedIn recently rolled out. Most people are leaving it blank, use it to publish your work and give people a chance to connect with you.
Every social media platform that rolls out a feature, they provide more traction to the people who are using it and pushes it out more, use this feature to express your work and connect with people.
Always provide value by giving out content that can help other people out, be it numbers or educational content, always try and add your personal touch by embedding real business and life stories around.
Content works well when you are honest about your journey. If you are an entrepreneur, share why you always wanted to be one or why did you start your business? What is your vision for the business? What is your vision for your team? How do you want to conduct your business?
Posting on LinkedIn doesn’t mean you have to be too robotic in your approach, its still humans interacting and engaging with your content. Humanizing your content with work stories and vulnerability helps you reach people and build trust.
Talk openly about your ups and downs in the business like its a natural process. We all face issues every day but just posting about the good stuff makes people seem ingenious to their audience.
It’s always a great content strategy to document your processes and share them with your audience. This strategy reduces the amount of work you put into ‘creating content’ as you are simply documenting the process,
it’s also a great way to engage with people and let everyone know about the high standards you have set for your work. It also shows what type of a leader you are and how you manage your team and clients.
If you are looking to learn more about building a brand on LinkedIn that people trust and buy from, get your free copy of eBook here.
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