Fotis Academy needed to create awareness and get more students for his Academy. But he wanted a more conservative approach rather than doing videos or flaunting riches on the gram.
We needed to come up with a solid digital marketing strategy that fit Fotis’ approach and at the same time help him get results.
So we went back to the drawing board, carried out an in-depth research and came up with a killer sales funnel.
Competitor research and analysis is a key component of a solid digital marketing campaign. We researched Fotis Academy competitors who already use digital marketing, to find out what they were doing and how to improve on it.
Then we set up Facebook Ads to drive traffic to landing pages where they had to enter their emails in exchange for the ebook.We also used Facebook’s lead gen forms and integrated it with an email sequence.
Next, we engaged our in-house copywriter to craft a compelling copy and our web designer to create a highly-converting landing page that will compel users to take immediate action.
Fotis had an existing free ebook but it wasn’t attractive. So we rewrote, redesigned and added more images to make it more visually appealing.
Lastly, we crafted a five mouthwatering email copy which people get immediately after signing up to get the free ebook. The goal of the email series was to get people to book a free call with the Fotis team.
Within a week, we generated $60,000 worth of leads with a $1,000 ad spend. And it all started from a killer sales funnel.
Fotis, the Founder of Fotis Trading Academy was so thrilled with our work that he gave us a 5-star testimonial. A befitting testimonial for a job well done.
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