Turtletot

Turtletot is a family-run Childcare in Bexley, NSW focused on providing the best environment for children. Rareiio was approached by Turtletot to improve their design and increase their outreach through a winning SEO strategy. Turtletot is one of the best Childcare in Bexley with amazing rooms and curriculum, but, they weren't getting any traction online.

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Turtletot

Goal Of This Project

Turtletot is the best childcare in Bexley, with an incredible focus-to-detail approach and modern learning and nurturing techniques, but, with great service needs an impeccable inbound and outbound marketing strategy to get that service across to the people. Rareiio was approached to devise an actionable SEO strategy for Turtletot to increase their outreach in their niche.

Tech Stack

Adobe XD

Invision

Main Stakeholders

Parents

Parents

Turtletot is for the parents who are looking for safe, secure and nurturing childcare for their children in the Bexley area. These are mostly working parents who need Childcare services on a regular basis.
Childcare

Childcare

Turtletot with their immense experience and family-like environment makes them the best childcare in the area, the first choice for all the parents because of their curriculum, management and approach.

Major Features

01

Top Rankings on SERP

33% of the users click on the top result on search engines, so, bringing Turtletot to the top in their niche was Rareiio's first goal, this goal was achieved following the strict SEO guidelines across all platforms.
SEO strategy for Increased Traffic
02

SEO strategy for Increased Traffic

More traffic means more conversions, a simple rule to bring in more traffic, more parents to contact Turtletot. Rareiio carried an in-depth SEO focused research and optimized the website for it to appear on top of the SERP so parents looking for the best childcare for their children may find the best one in the business.
03

Improved Conversions

Design impacts the trust and confidence of the user, great design is also an important SEO guideline, Rareiio improved Turtletot’s design to make it appealing to the parents and represent what Turtletot’s brand is, a nurturing and safe place for their children. Rareiio helped Turtletot secure top 2 positions on SERP for their primary keywords and achieve higher customer retention.
Conclusion
04

Conclusion

Turtletot enjoyed favorable results in terms of higher customer engagement and new unique visitors approaching them for Childcare services every day. Turtletot started getting 80% more visitors withing 2 months after bringing Rareiio Digital Marketing team on board.

Turtletot's SEO Journey

Phase 01

Research

An in-depth research was carried to audit the current scenario of Turtletot and devise a detailed strategy for the business.
Research

Phase 02

SEO Requirements

Strategy document was drafted with SEO experts on board to strategically work on improving Turtletot's outreach, not hindering their current running business.
SEO Requirements

Phase 03

Technical SEO

Following detailed audit, Rareiio's SEO experts converted Turtletot's website into Search Engine's language so it is easier for Search Engine bots to find and know what Turtletot does and rank it in their respective niche.
Technical SEO

Phase 04

On-page & Off-page SEO

Complete on-page & off-page practices were followed to make the website appealing for the users and accessible for the Search Engine Bots to understand the layout and structure of the website, attracting the right traffic to the website.
On-page & Off-page SEO

Phase 05

Measuring & Improving

No SEO campaign or strategy is complete without proper implementation and measurement. Rareiio measured Turtletot's progress and rise on the rankings in their niche, made changes where necessary to bring them on top of the SERP.
Measuring & Improving

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