Software Development Agency In Sydney

Our software engineers have built products like airBNB, linkedIn, Uber, and possess strong backend and frontend capabilities to build any innovative digital idea. We put together a global tech team utilising talent from Australia & Pakistan to deliver you high quality technology at 1/3 the price!

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Software Development Agency In Sydney

About Us

Who We Are?

We know what it takes to build a profitable digital product. We have launched our own product and we draw on this experience to guide you in developing the best final product. We use the Agile approach to work on projects. This means our teams collaborates and update you constantly. We want you to succeed in a big way. Your success is our success!

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What We Offer

WordPress Development

Being experts in custom PHP development, we are naturally good with WordPress development and WordPress theme customisation. If you are thinking of building a customised WordPress website or developing an MVP in WordPress, we have the skills and expertise to help you!

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WordPress Development

Mobile App Development

We design and develop mobile application for businesses and startups. Our mobile app developers can work on android, IOS or react native apps. Before building a mobile app, we will prototype the full UX UI journey to ensure a fast rapid development is achieved.

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Mobile App Development

Custom Software Development

We are experts in designing and developing custom websites and mobile applications for businesses and start-ups. We have talented software engineers who have built products similar to Airbnb and Uber and will work with you to ensure the products are scalable. We also use the best coding designs to deliver high-quality products and spend time to custom code to obtain a high-quality outcome.

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Custom Software Development

Why Work With Us?

Your Success Is Our Success

Custom Strategy Custom Strategy

Every business needs a custom strategy. We undertake an immense amount of research to understand your business and competition before devising you a unique custom solution.

Long Term Solutions Long Term Solutions

In our view things should be built with a long term mindset. We always aim to build solutions which will provide long term benefits rather than quick fixes.

Agile Mindset Agile Mindset

We work with you in a flexible way allowing you to change courses when required to ensure the end result is scalable and solves an issue in the market.

Relationship Driven Relationship Driven

Our aim to build a long lasting relationship with our clients. Our support does not end with the launch of your website or product. We will be there to help you in all your tech and marketing needs well into the future!

Our Portfolio

Creating The Perfect Storm For These Clients.

Our Process Is Proven

How We Work

01

Plan

In this phase we understand your vision and pinpoint your differentiator.
02

Design

We will take your idea into a high fidelity product design!
03

Market

We will work with you to find the best marketing strategy.

Testimonials

Frequently Asked Questions

When building a new website, the mobile-responsive design may cost an additional 30% to 50% of the original cost of the website. A complex, mobile-friendly website with eCommerce capabilities may cost between $5,000 and $25,000.

What sort of optimisation are you talking about? “Optimising for Google” is like asking how long is a piece of string.

There are a lot of ways to optimize a WordPress website so it depends on the current health of the website. Does it need speed optimization? Does it need technical optimization for SEO and Google? Does your website need content and design optimization? There are also on-page and off-page optimization. A comprehensive audit is required to first analyze the issues to recommend optimization and priority.

WordPress is a CMS and therefore a bit more complex to develop because it involves several technologies:

HTML - Web Markup

CSS - Styling

JavaScript - Front End Interaction

SQL - Database for dynamic content

PHP - Server side Connectivity

From the above you should not expect a Custom (Not bought theme) Website to cost $500, that would not be possible for a developer to charge you and not go bankrupt. The only way you might get a $500 site is when you will purchase a theme for $40 and change colors fonts etc., but you will not get any customisation (dive into the functions) like some distinguished developers claim here.

To keep it short a Custom Wordpress Theme designed and developed will be a minimum of $2500 for a 5-page site plus the contact form. This might only be if the theme is already developed and there are no major customizations required.

WordPress is a CMS and therefore a bit more complex to develop because it involves several technologies:

HTML - Web Markup

CSS - Styling

JavaScript - Front End Interaction

SQL - Database for dynamic content

PHP - Server side Connectivity

From the above you should not expect a Custom (Not bought theme) Website to cost $500-20000 depending on requirements, that would not be possible for a developer to charge you and not go bankrupt. The only way you might get a $500 site is when you will purchase a theme for $40 and change colors fonts etc., but you will not get any customization (dive into the functions).

To keep it short a Custom Wordpress Theme designed and developed from scratch will be minimum of $5000 for a 5 page site plus the contact form, I am talking about not using any themes and making changes and also not talking about creating and designing a child theme. The time it would take for research, mockups, user personas, MVP (minimal viable product) and development plus deployment and testing would be about 50 hrs on the conservative side and that is using some kind of editor like brackets ( and using reusable code modules). So to get the site for $500 you will have to shop overseas and risk quality.

You must be thinking why would you hire anyone that is worth $5 per hour - (in some countries $5 hr is very good pay).

The worst thing that could happen is, if you got the development made overseas and the site breaks with no support in site! At the end getting a developer to fix it from the west might cost you more in the long run.

Agile software development is a conceptual framework for undertaking software engineering projects. There are a number of agile software development methodologies like Scrum, Crystal Methods and Dynamic Systems Development Model.

Many factors can lend to this. Top three (3) that comes to mind:

  1. Experience. A more seasoned software developer would have experienced more in her / his career, thus puts those variables into his / her estimation. In addition, the developer may be aware of existing integrations, technical debts, etc that the other developer(s) may not be familiar with.
  2. Culture & Pressure. Some companies punish those that provide estimates with lead time / sandbags their estimates / longer than X amount. While this culture is detrimental, it exists. People behave according to (potential) rewards and punishments - and this is one of them.
  3. Scenario. The question indicates comparison not across software engineers within the same organization but “from one software development agency to another”. To me this may indicate RFP / RFI / contract bidding scenario. In this case, many times sales / leadership tries to win the account and “encourages” the development team to come up with their “best” estimates (translated = shortest).

You can eventually hire really, really good people. Interesting space. Sexy product. Rock star team across the board. The operative word is “eventually”. Everyone that you really want to come work for you? They’re currently employed. They’re happy where they are. It’s a process to extract them. Not a rapid one.

And while you can do all sorts of things to widen the top of the hiring funnel and get a metric ton of resumes in, then you would frankly be looking people not on your list, people that you can’t vet based on personal experience, people that didn’t come up in the “so who do you know?” conversations… it’s a giant shoot. You know there’s a pretty decent chance that you will hire someone OK, but also a better chance that they’ll be smart and capable and you will have to mentor them into solving this particular set of problems the right way. Which is also OK but that’s not going to help your timeline issue.

So you are looking very hard at an agency. If you have worked before with the CEO, he’s got a great team, does great work. It’s a split staffing model, some of the team is local to you or is dedicated, some is off-shore, and they have managing the deliverables down to a science.

So you will hit your early targets for a fraction of in-house team budget, while you try to build out your team.

Long term, you want your team in-house. There’s an enormous amount of value in that.

Here are some questions that would absolutely need to be answered before any quote would make sense:

  • What is the purpose of this website? What type do you need? A "brochure" website that simply looks professional? One that collects leads for you? An eCommerce site where people have to enter their payment details? An authority blog? A content aggregator?
  • How solid is your branding? We are not not talking colors, logos, and fonts. We are talking your Unique Selling Proposition (USP). Can you tell in one sentence what's different about you than everyone else in your niche? (e.g., "Free, fast, hot delivery in 30 minutes or less").
  • What is your niche? How broad or focused is it? Are there any widely-held concerns about your industry/niche? (e.g., used car salesmen, divorce lawyers). Will the website have to spend a lot of effort overcoming these and earning trust?
  • Have you created avatars of your Ideal Customer? Can you tell what goes on in the mind of those you wish to sell to? Websites that cater to a primarily male audience should be designed very differently than those who cater to women.
  • What's going to be your primary traffic source? Organic search so you need top-notch on-site SEO? Paid traffic? Word-of-mouth?
  • What type of platform do you want to build? A simple landing page? A complex platform like Airbnb?
Understanding what to look for in a website development company can be critical; the choice you make can have a major impact on your business success. We suggest choosing an established web development agency that holds a strong portfolio of developed websites and a history of working with businesses like yours. Furthermore, read the reviews online to gauge how satisfied  their clients have been with the company’s work.

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