by Mellonie Francis Mon Feb 15
To succeed online, there is a need for maximizing your SEO game
Let’s face it. If you don’t, your business will be left behind.
For top marketers, SEO plays a big role. When it comes to inbound marketing 61% of smart marketers say it’s their main focus.
They’re all doing it. Why aren’t you? Not paying attention to an audit means you’re ignoring sales.
But where should you begin?
Simple. You start by assessing your current site’s SEO.
The easiest way to do this is with an SEO audit. See how your current site ranks and assess what you can do to improve it.
My goal is to walk you through what this is all about.
The time it takes is minimal, but its impact can be huge.
But to get there, you need to understand the fundamentals of the SEO audit.
To put it simply, an SEO audit is a process of identifying issues that could prevent your site from ranking on Google and other search engines.
In order not to miss out on organic traffic, some issues mean that your site cannot be properly crawled and indexed, your content doesn’t stand up against your competitors, or you have toxic links (just a few common issues that an audit could highlight),
SEO audits can be performed with specialized tools by an experienced SEO consultant.
One of the hardest parts of performing an SEO audit is knowing where to start.
Audits don’t need to be hundreds of pages long, nor should they only be accessible and understood by the most technical of people.
A great SEO audit should effectively communicate a prioritized list of actions and justifications that lays out the steps that need to be taken to improve organic search performance.
It is as simple as that.
In this guide, we are going to walk you, step by step, through the issues that could be holding back your site’s performance and help you understand the steps you need to take to grow your organic traffic.
Reasons you may need an SEO Audit include;
SEO is a long-term process, so checking your SEO every day is likely to be frustrating. Most companies do an SEO audit between two and four times a year.
If you are a smaller business with a relatively smaller website, once every six months will be perfect. If you have a larger company or a large website with a lot of new content every month, and at least two of the following;
…reviewing your efforts every quarter makes more sense.
To avoid technical problems with your website sooner, doing an SEO Audit regularly makes it easier to recover from a drop in search rankings or increase your organic traffic.
Depending on your situation, SEO audit service may include each of following if it affects your website’s performance:
The tools include;
This is used in verifying sites.
Bing Webmaster Tools provides some insights not included in any of the Google tools.
The data provided in Google Analytics can be used to set a track specific KPIs and measure the impact of the recommendations contained in the SEO audit deliverables.
This shows how crawlers and browsers interact with your site. Understanding page speed and user experience issues is a crucial part of any SEO audit, and Chrome Developer Tools reveals which page elements are slowing your web users down.
Although there are numerous tools for conducting SEO Audit. Here’s a list of our favourite tools.
There’s an important point you need to note – If you have an SEO budget, it’s important to consider their pros and cons in light of your current needs. These tools are great resources to fall back on when tracking SEO performance across large sites and they provide data that could help with setting your priorities. But without a team that’s groomed in carrying out these audits based on your priorities, the cost may not worth the spend.
Now that you’ve known what an SEO is all about, If you need to improve your website’s organic performance, Contact us to see how our SEO audit service can help. With us, you get a strategy that moves you closer to your organic growth goals and delivers measurable results.
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