What Platform Should I Build My Website On?

by M Ismail Wed Feb 12

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Building a website does not have to be difficult and tiresome. When business owners think of building a website, they imagine complex, code-y stuff. However, website builders are here to help you construct a website with the utmost ease. They are the ultimate solution for sole entrepreneurs and small business owners to build a personalized website. Whether you prefer templates, or custom web development, you will find all web solutions in this guide. 

How to Select the Right Website Builder?

Finding the best website builder can be complex for starters. There are varieties of website builders in the market, how can you figure out the best option for you?

In this guide, we will break down the pros and cons of the most popular website builders. It will help you to select the best website for your custom web development project. 

Choosing the Right Website Builder – What factors should you consider?

Before you get into the specifics of the website builders, we recommend you list down the outcome you want from your website. Ask yourself, why are you creating the website? What are your goals? What features do you want on your website?

If you are having trouble answering these questions, you can check out similar websites, including your competitors’ website for an inspirational boost. 

You need to ensure that the website builder you select is flexible and adapts to the needs of your business as it grows. 

Having said that, let’s look at the most popular website builder platforms for constructing your dream website:


WordPress.org, also called self-hosted WordPress, is the most commonly used website platform. On the internet, there are over 34% websites that are created and powered by WordPress. The self-hosted WordPress is popular due to its extravagant features, scalability and usability. It is free of cost, and an open-source website builder. An open-source denotes that you have great control over your website. WordPress is one of the only websites that allow users to experience maximum control. 

Moreover, WordPress also has great SEO capability. WordPress SEO plugins easily allow the user to add meta descriptions and HTML meta tags them from the WordPress admin area for each post and page on the website. It also gives full capability to modify the URL and make it more SEO-friendly. 

Furthermore, you can add plugins like Yoast to boost the search engine optimization of your website. 

For this website building platform, you will also need a hosting account. 


  • Maximum control on every feature of your website
  • Custom web development – construct your website from scratch
  • Pre-made WordPress themes for designs – custom page layout
  • Access to 50,000 WordPress Plugins (free of cost!)
  • Fully translated into multiple languages


  • The website needs to be consistently managed
  • You need to stay updated with plugins, and make backups


Wix is a cloud-based website building platform that allows you to create your website with powerful features. You can also opt for Wix Builder. It comes with free and paid apps that you can install and download fresh features and functionalities on your website. 


  • A completely hosted platform – no payment required for hosting
  • Dozens of templates for stress-free designing
  • Free SSL


  • Free Domain plans display ads on website
  • Difficult to shift your website away from Wix


Laravel is another popular website building platform. This platform is generally used for large-scale, custom web development projects.  Laravel is similar to WordPress, as it consists of an open-source framework built on PHP. However, Laravel is comparably more versatile and has the ability to create websites with great intricacy. It is a popular choice amongst developers, due to its ease of use. 


  • Custom web development with great flexibility – You can develop anything you want
  • Ensures maximum security – strong protection from external sources
  • Organized documentation
  • Distinctive features – modular framework with modern PHP principles
  • Saves time 
  • Blade, the templating engine of Laravel, avoids duplication of code


  • Inconsistent quality – in older versions, some components in the framework are not well-designed

Ruby on Rails

Ruby on Rails is also an open-source framework. It is also a renowned web-building platform, which is based on MVC concept. 


  • Rapid custom web development from scratch
  • Large-scale web solutions in minimal time
  • Ease of use
  • Low cost


  • Can be slow at times
  • Takes a long time to boot
  • Difficult to find good documentation


When you measure the pros and cons of the websites listed above, it is easier to select the right option for you. It all really comes down to why you are creating your website in the first place.

If you want to create a simple website, you should opt for Wix and WordPress. They offer easy to use features at a low cost. Wix and WordPress also have pre-made templates, from which you can select the layout you wish, and design the website according to your liking. 

If you are working on a large-scale custom web development projects, you can use Laravel and Ruby on Rails. Laravel is comparably better option due to its quick speed, powerful features and security.

However, if you prefer the MVC concept, Ruby on Rails will serve your needs. 

If you are a beginner, it is best to hire a developer who can help you construct a custom website. Web developers can help you create your dream website in minimal time, with all the desired features.


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